Hosting the G20 Summit presents an extraordinary opportunity for South Africa, not only to showcase its diverse tourism offerings but also to strengthen the sector’s contribution to economic growth and job creation. This milestone event marks the first time the African continent will host the summit, uniting world leaders under the theme “Solidarity, Equality, and Sustainability.”

The timing could not be more perfect, as South Africa continues to position itself as a key player in global economic and tourism development. Beyond promoting the country’s rich history, cultural heritage, and natural beauty, the event will also serve as a platform to drive Africa’s broader economic growth agenda.

Since the formation of South Africa’s Government of National Unity (GNU) in July 2024, the country has experienced positive economic momentum. The Johannesburg Stock Exchange (JSE) has shown strong performance, government bond yields have declined, and S&P Global Ratings upgraded South Africa’s outlook to positive. These indicators reflect increased investor confidence in the country’s economic reforms and fiscal management.

This renewed optimism extends to the tourism sector, which is set to reap significant benefits from the influx of international delegates, business leaders, and media representatives attending the summit.

Tourism as a Catalyst for Economic Growth

According to the World Travel and Tourism Council (WTTC), South Africa’s tourism sector employed 1.46 million people in 2023, a number expected to rise to 1.7 million in the short term. The industry’s direct and indirect contributions to the country’s GDP increased from 8.2% in 2023 to 8.8% in 2024, highlighting its growing economic significance.

Hosting the G20 Summit will further amplify tourism’s role in economic expansion. With hundreds of delegates and global leaders arriving in South Africa, the demand for accommodation, transport, dining, and other services will surge, benefiting local businesses and job creation.

Beyond immediate economic gains, the event will serve as a powerful marketing tool, positioning South Africa as a top-tier global travel destination. The Tourism Ministers G20 Meeting and an Investment Conference in Mpumalanga in September 2025 will further promote South Africa’s tourism and investment potential.

Proven Track Record in Hosting Global Events

South Africa has demonstrated its capability to successfully host major international gatherings. In 2023, the country hosted both the 15th BRICS Summit and the 20th African Growth and Opportunity Act (AGOA) Forum, bringing together world leaders, investors, and trade ministers.

The BRICS Summit welcomed 25 heads of state, while the AGOA Forum attracted over 5,000 participants from 32 African nations and the United States. These events were executed seamlessly, reinforcing South Africa’s reputation as a premier host for high-profile global meetings.

Now, with the G20 Summit, which represents 85% of the world’s GDP and 75% of international trade, South Africa will once again showcase its ability to host world-class events while reaping significant economic benefits.

Expanding Tourism and Business Opportunities

Throughout 2025, South Africa will host around 135 G20-related meetings, providing additional opportunities to promote its unique tourism experiences. From the bustling cities and vibrant townships to the scenic countryside and coastal escapes, international visitors will be encouraged to explore the diverse landscapes, cultures, and attractions across all nine provinces.

This presents a tremendous opportunity for small businesses, entrepreneurs, and local artisans, as delegates will be encouraged to engage with South Africa’s arts, crafts, and cultural heritage while supporting local industries.

According to Allied Market Research, the global Meetings, Incentives, Conferences, and Exhibitions (MICE) industry was valued at $523.3 billion in 2023 and is projected to grow significantly over the next five years. South Africa’s MICE sector was worth $6.6 billion in 2023 and is expected to expand fourfold, reaching $25.9 billion within eight years.

The impact of business tourism is already evident—South Africa secured bids to host 25 major international business events by 2029, contributing over R240 million to the economy. Between April and August 2024, 48 additional event bids were submitted, with an estimated R586 million economic impact.

A Boost for Air Travel and Trade

Air travel has rebounded significantly, with 72 international routes connecting South Africa to global cities. In 2024, domestic air travel capacity reached 18 million seats, and 4.2 million seats are already projected for the first quarter of 2025.

The G20 Summit will further drive air traffic, enhance connectivity, and strengthen trade partnerships. South Africa’s trade surplus of R12.8 billion (September 2024)—with China, Germany, and the US among key contributors—demonstrates how tourism and trade are closely linked.

South Africa: A Premier Destination for Global Tourism

As a leader in African tourism, South Africa’s ability to align with global travel and investment trends underscores its competitiveness. Its world-class infrastructure, diverse attractions, and warm hospitality make it an ideal host for international summits.

The G20 Summit is not just about politics and economics—it is an opportunity to showcase South Africa’s vibrancy, resilience, and world-class tourism offerings. It will elevate the country’s global profile, attract more visitors, drive investment, and create lasting economic benefits.

With anticipation building, South Africa is ready to welcome world leaders and delegates, offering them an unforgettable experience while cementing its position as a top global destination for tourism, business, and investment.